EVEN THE PICKIEST
PICK SEAPAK
Picky eaters hate a lot of things…but not otters…because everyone loves otters. That’s why we’re introducing The Otterfords — a family of shrimp-loving otters here to help picky eaters overcome their fears and introduce a new love for shrimp.
MEET THE
OTTERFORDS
a family of otters dealing with an all too familiar problem, picky eaters. With help from Jim Henson’s Creature Shop, the team behind The Muppets and Sesame Street, we designed three lovable characters from the paws up, down to the tiniest whisker. The idea - to show parents that they are not in this alone, we all deal with picky eaters, and getting kids to eat seafood is no easy task.
But with Seapak’s restuarant quality seafood, even the pickiest of eaters will have their plate full of butterfly shrimp, otters and kids alike.
:30 TV Spot
THE MOMENT
KETCHUP
:15 TV Spot
SCAMPI
:15 TV Spot
ORGANIC
SOCIAL
Soon, the Otterfords became influencers in all things seafood. We extended the characters to Seapak’s Instagram and Tiktok, taking inspiration from trending memes that “human” influencers were currently posting, raising SeaPak’s engagement 370% year over year.
PAID SOCIAL
THE MAKING OF THE OTTERFORDS
Take a look behind the scenes of our campaign. From ideation to fabrication, we worked with Jim Henson's Creature Shop every step of the way to bring The Otterfords to life.
WITH JIM HENSON’S CREATURE SHOP
Press - Muse By Clios
AGENCY: EP+Co
CD: Will Isom
CW: Spike McClinton