THE EASY CHOICE
Everybody makes decisions based on the options their given. But when it comes to snacking, LesserEvil makes picking the lesser evil easy.
Social
We’ll launch our campaign digitally with gamified TikTok filters…
…and extend through Instagram polls with trending prompts.
Bags of LesserEvil Popcorn will come with LesserEvil card packs, where players choose the least evil prompt between two. Prompts will be bucketed based on flavor.
Card Game
Himalayan Pink Salt:
Standard Flavor, Standard Prompts
Fiery Hot: Romance
No Cheese Cheesiness:
Cheesy
Oh My Ghee!:
Crazy
We’ll sustain with product-focused decisions.
OOH
We’ll partner with the YouTube channel Cut, who specialize in hot take/dating game shows, to create a new YouTube series where contestants are rotated in to play our LesserEvil card game while eating LesserEvil popcorn.