Major cities are tearing down basketball courts to “reduce crime.” But, the WNBA strongly believes that the only thing inner-city courts do is build a strong sense of community and love of the game.
Let’s connect players to the game while raising awareness to rebuild public courts.
MORE THAN GAME
DIGITAL
Introducing #HomeCourtHoops
On TikTok, WNBA athletes will inspire fans to show off their basketball skills and their beloved home courts using the hashtag #HomeCourtHoops. Leveraging the athletes’ superstar statuses will be the first step to drive awareness to the importance of home courts.
We’ll use local courts to send a message to the cities that are tearing them down.
OOH
WNBA STREETBALL SERIES
A percentage of all ticket sales will go towards rebuilding public basketball courts in other cities across the country.
One regular-season game will be played at a new streetball court built by the WNBA. The host city for the 'Streetball Series' game will change each season, with a new court built there. This court will be open to the public after the game.
